The Everyday Cheeky
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The Everyday Cheeky - Butter
your underwear deserves better.
You care about your skin, your wellness, your rituals. We’re pioneering care for your most intimate parts.
Twice the softness of cotton
Our underwear is made from TENCEL™ Modal—sustainably derived from trees and twice as soft as cotton. Gentle on the skin and made to feel like nothing at all.
Let your ____ breathe freely
TENCEL™ fibers are unfavorable for bacteria growth. They wick away moisture and keep you fresh through the day. Designed to help reduce the risk of unwanted infections.
OEKO-TEX Certified
OEKO-TEX® certified —clean, non-toxic with no harmful substances
set apart by design
TENCEL™ modal antimicrobial fabric derived from trees

Tested by real women, with over 1,000 five-star reviews

Engineered for optimal airflow and breathability

A 2cm extra-long gusset for everyday protection

Soft leg elastics designed to eliminate digging in

frequently asked questions
The Everyday Brief offers full coverage on the back with a wider side panel. The Cheeky has a narrower back panel that sits higher on the cheek and leg, giving a more sculpted, flattering shape with moderate coverage. If you want maximum comfort and coverage, choose the Brief. If you want something that enhances your shape with a bit less fabric, the Cheeky is your pick.
The Cheeky has less VPL than the Brief thanks to its narrower back panel. Under jeans, skirts, and mid-weight fabrics it’s virtually invisible. Under very thin or light-colored, body-hugging fabrics, a thong will give a cleaner line.
It’s absolutely designed for all-day wear. The modal fabric and flat seams make it just as comfortable as the Brief — it just offers a slightly different cut. Many customers wear the Cheeky as their daily go-to.
The Cheeky provides more coverage than a thong but less than the Brief. If you’re used to full-coverage briefs, the Cheeky will feel a little more open at the back. If that’s a concern, try both — we offer free exchanges so you can find your favourite.
We’re focused on making the best underwear possible. Bralettes are currently in development— sign up to our mailing list to be the first to know when they launch.
Our core colors such as Black and Sand are always available and restocked regularly. Fashion colors and seasonal drops are limited edition — once they sell out, they won't be coming back.If you spot a color you love, we'd recommend grabbing it before it's gone. Follow us on social orsign up to our mailing list to be the first to know when new color drops land.